About
Life by Design was created for women who know they’re capable of more but don’t want to live in a constant state of pressure to get there.
It’s for those who dream big, care deeply, and crave both clarity and calm in their everyday lives.
Why I created it
For years, I worked in senior roles within the media industry, where people often came to me for structure, clarity, and direction. I was known for calm plans, clean systems, and the ability to bring order to chaos.
At the same time, I’ve always been someone who loves reflection; journalling, visualising the future, and setting intentions. During a long and challenging journey to becoming a mother, journalling became a grounding practice that helped me stay hopeful and present.
What I noticed was this:
Productivity tools alone felt rigid.
Journalling alone felt unanchored.
I wanted something that offered both.
The LBD Approach
The Life by Design planner sits between journalling and coaching.
It’s designed to help you:
- Visualise the life you want to create
- Clarify what truly matters to you
- Break big goals into calm, achievable daily actions
- Reflect, adjust, and keep moving forward — without pressure
It’s not about doing more.
It’s about moving in the right direction.